Sumeru launches India’s first Michelin-star chef curated frozen food range

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Frozen food company Sumeru has announced plans to grow its domestic market to 250 crore in the next three years. The 30-year-old heritage brand of Innovative FoodsNSE 0.00 % Limited launched its signature ‘frozen gourmet meals in collaboration with Michelin star chef Alfred Prasad today. The range includes four products – millet khichadi, roasted chicken, shahi paneer and pepper chicken. Each dish is made from locally-sourced ingredients, with no added flavours, colours or preservatives. Mithun Appaiah, CEO of Innovative foods, said, “We want to disrupt the way consumers perceive and purchase frozen food. Our association with a renowned chef Alfred Prasad, a first in the country within this space reiterates our commitment to bring to consumers new and better experiences in consuming their daily food.” To which chef Alfred Prasad added,

“The recipes follow my 3-H philosophy – Heritage, Health, and Happiness. This reflects in the ingredients we have chosen whether it is the usage of ancient grains of India like millets or following a healthier cooking process like roasting to unique packaging technology which ensures that nutrients and flavours are retained.” Sumeru expanded into the frozen meal category in the last year by launching a range of products in the space such as parathas, rolls and kebabs, to cater to a growing health-conscious market across the ten cities. It plans to continue its focus on product innovation and R&D as a primary growth driver, besides strengthening its distribution network to 25,000 retail outlets. Sumeru has two manufacturing units in Kochi and one launched at Chitoor in Andhra Pradesh earlier this year.

Source : https://economictimes.indiatimes.com

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