NZMP SureStart shortlisted as finalist for NutraIngredients-Asia Awards

Chinese Father and son reading a newspaper on a couch

Fonterra’s NZMP SureStart milk lipid ingredient, MFGM Lipid 100, has been shortlisted as a finalist for the NutraIngredients-Asia Awards for Infant Nutrition in Singapore. The company’s consumer brand, Anmum, is the first to take this innovative ingredient to market used in maternal and paediatric products, Anmum with Nuelipid. The NutraIngredient-Asia Awards celebrate innovation in ingredients designed to meet infant health and development needs, with a judging process that assesses factors such as scientific merit, efficacy and innovation. Winners will be announced on September 10, 2018. Angela Rowan, NZMP category marketing manager, paediatrics, Fonterra, stated that the finalist announcement was exciting for the company, reinforcing the importance NZMP places on clinical studies to back up innovation. “We are very proud that MFGM Lipid 100 was shortlisted as a finalist, which we believe is due to strong, scientific and clinical studies on the ingredient, supporting brain development and cognition,” she added. NZMP is the global dairy ingredients brand of Fonterra, recognised globally for a range of ingredient solutions across the life stages. NZMP SureStart supplies a range of infant nutrition ingredients worldwide, including MFGM Lipid 100, which has been backed by clinical science.

  • Two clinical studies were carried out in China to investigate the effects of providing additional milk fat globule membrane (MFGM) gangliosides (GA) and phospholipids (PL) during pregnancy and in infancy
  • Both studies looked at the effects of providing MFGM to support cognitive development
  • Preliminary findings on supplementation with MFGM in healthy infants in the first 12 months of life showed statistically significant improvements in cognitive development
  • MFGM supplementation improved general adaptive behaviour scores based on the development of a combination of functions such as social and motor skills, self-direction, communication and self-care
  • NZMP SureStart MFGM Lipid 100 is a patent protected ingredient (granted in a number of countries) Breast milk is the ideal source of nutrition for infants. It contains everything a baby needs up to six months of age to grow and develop in a healthy way and gives children the very best start in life.

Breast milk substitutes are recognised by the World Health Organisation (WHO) as the only safe and nutritious alternative to breast milk for infants whose mothers cannot, or choose not to, breastfeed.

Source : FNBN

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