Dairy brand Keventers announced an expansion to its product portfolio by foraying into milk and launching The Milk Co – a mobile application based premium milk delivery service across Delhi/NCR. Catering to the ever-increasing demand for quality milk and milk products in the city, the brand is now planning to expand its dairy products ensemble. Available for users to download on the iOS and Play Store, with this new application, sourcing pure and healthy milk anywhere across Delhi/NCR will just be a click away. With the addition of the new service, the company is also aiming to produce and deliver up to 20,000 litre of milk per day by the end of this year. The new company will be a wholly-owned subsidiary of the brand and will be run and managed by the team internally. With the launch of this vertical, the company is keen to capture 20% of the premium milk market in Delhi/NCR and to become one of the leading players in the segment by end of this financial year. The premium milk will currently be available only in Delhi/NCR with plans of expanding to other states as well in the coming years.
According to the company, customers across Delhi/NCR will now be able to access to healthy, unadulterated and chemical-free cow’s milk sourced from superior quality Holstein Friesian cows. Once sourced, this high-grade farm fresh cow’s milk with 3.2% fat & 8.3% SNF will go through multiple levels of screening and quality checks before being stored in the advanced chilling plants to ensure its nutritional value is maintained. The company has ensured that the entire process from the sourcing until packaging is entirely automated and without any human intervention ensuring utmost quality and hygiene. This automated process utilising state-of-the-art technology also ensures that the premium cow’s milk offered by the company is one of a kind sensorial experience of consistent taste and farm freshness.
Upholding the company’s legacy for quality this premium milk will be packaged in tamper-proof and recyclable milk bottles which once opened cannot be sealed again, thus maintaining the overall quality of the product and avoid any contamination. Once packaged, the premium milk will be delivered to consumers within a time-frame of nine hours by an expert line of runners, maintaining absolute purity and keeping the freshness of the milk intact. Commenting on the launch, Aman Arora, managing director, Keventers, said, “The dairy industry in India is one the fastest growing segments and has been witnessing a consistent growth rate of 6-8% annually. Innovation and quality is at the core of everything we do at Keventers and we are thrilled to launch The Milk Co. today. For almost 100 years now, the Keventers brand has been synonymous with milk and with this new app-based milk delivery service, customers across Delhi/NCR will now have access to pure, unadulterated and nutritious premium milk right at their doorstep. We are happy to add more products to brand’s portfolio and are confident our loyal customers will love this premium milk as much as they adore our milkshakes.”
Source : fnbn
Published on: July 4, 2018