Frozen food popularity continues to grow


The ice cream category has driven growth this quarter with an increase in value of 13.2% year-on-year. Branded sales of some of the summer favourites such as frozen desserts, combined to produce an extra £25m of sales compared with last year. Following behind is the pizza category, which has seen a steady increase in value of more than £30m year-on-year. These two categories also saw a combined 12% year-on-year volume growth, and now represent 24.7% of the value of the total frozen food retail market. Another category performing well is savoury food, which includes frozen bread, savoury bakery and other frozen foods. The figures revealed that the convenience and quality benefits of frozen food encouraged consumers to spend that little bit extra to fully enjoy the summer sunshine, which in turn has helped the category see a 5.7% value and 0.6 % volume growth compared to last year. John Hyman, chief executive of British Frozen Food Federation, said:

“This quarter’s results are particularly encouraging with almost across the board value growth and exceptional volume growth in many categories. “What we’re seeing is testament to the fact that frozen food, the entire range of available, is ideally placed to tap into the trends underpinning consumer eating habits during the warm seasons. Consumers are still buying traditional summer products like ice cream but NPD is driving them to incorporate more savoury products and ingredients into their daily diets, which is good news for the frozen food industry.

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