Epigamia has launched Epigamia Artisanal Curd, India’s first lactose-free curd. It is the newest addition to the brand’s product portfolio, and is aimed at improving gut health and finally providing a cup of curd with no consequences to the 70 per cent of the Indian population that is lactose-intolerant (i e cannot digest dairy products). Epigamia’s ambition is to give curd a contemporary, healthy makeover that will improve gut health and ease digestion. Artisanal curd has more probiotics than other curds and contains a mix of two gut-friendly strains -Lactobacillus Acidophilus and Bifidobacteria, which are important for a healthy digestive system.
“In a country that loves its milk, the startling fact is that nearly three out of four Indians are lactose-intolerant and not many are aware of this,” said Rohan Mirchandani, co-founder and chief executive officer, Drums Food International. “People don’t realise that some of the digestion issues they face are caused because their bodies are simply unable to break down the lactose present in milk,” he added. “At Epigamia, we set out to create lactose-free, probiotic-enriched curd to cater to anyone seeking to foster a healthy digestive system. Even our Greek yoghurt is 99 per cent lactose-free,” said Mirchandani.
Ganesh Krishnamoorthy, chef and co-founder, Epigamia said, “Creating a brand new concept in something as age-old as curd was a unique challenge.” “Simply put, Epigamia artisanal curd is designed to improve gut health, while retaining its traditional function, taste and texture,” he added. “We have used pure cow’s milk, added two types of probiotics and removed the lactose,” said Krishnamoorthy. “Combined, these three elements ease digestion, boost immunity and give people with gastro-sensitivities, such as lactose intolerance and irritable bowel syndrome (IBS, the opportunity to retain dairy in their diet and benefit from its calcium,” he added.
Launched in 2015, Epigamia, has expanded its presence to over 5,000 touchpoints across 12 cities. With innovations like Greek yoghurt and Snack Pack as a part of its portfolio, Epigamia is constantly striving to produce high-quality, healthy products for its customers. Deepak Shahdadpuri, director, DSG Consumer Partners, an investor in Drums Food, said, “Drums continues to build on its strength in new product development to introduce a new category to the Indian consumer, this time bringing lactose-free, probiotic-enriched curd to India for the first time.”
“Drums is working on an exciting pipeline of new-to-market, functional and better-for-you products, which it will launch in 2018,” he added. Epigamia Artisanal Curd is currently available in stores across Mumbai, Chennai, Bengaluru and Hyderabad and priced at a maximum retail price of Rs 70.
Source: FnB News
Published on: January 10, 2018