Mother Dairy launches ice creams in Chennai

Mother Dairy Fruit and Vegetable Private Limited, a wholly owned subsidiary of the National Dairy Development Board (NDDB) having its headquarters in Gujarat’s Anand district on Wednesday entered Chennai with the launch of its entire range of ice creams.

One of country’s leading ice cream brands, Mother Dairy, will offer its entire portfolio of ice creams in ‘Impulse’ and take-home range including the popular premium ‘Classics’ range at Chennai.

“Having won the heart of millions of consumers across the country, Mother Dairy’s ice creams are all set to delight the taste buds of ice cream lovers of Chennai. We are sure that people of Chennai will enjoy the goodness of ice-creams in its purest form as offered by us,” Subhashis Basu, business head, dairy products division of Mother Dairy said on venturing into Chennai in a press release.

Mother Dairy ice cream is made out of milk fat as opposed to frozen desserts, the release said, adding that consumers in Chennai can now pamper themselves with the exotic and the most sought after range of premium tubs.

Mother Dairy was commissioned under ‘Operation Flood’ project of NDDB on December 4, 1974. It claims to be market leader in the branded milk segment in Delhi with sales close to 30 lakh litres per day in the city. It has also entered categories such as probiotics with the launch of Mother Dairy ‘b-Activ’ probiotic curd and lassi, ‘b-Activ’ plus curd and ‘nutrifit’ probiotic.

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